« The world has changed. In order to succeed we must adapt. »
Vignobles Bonfils in the world
Vignobles Bonfils are present in 35 countries, over half of sales are to Europe, with three main markets: the UK, Benelux and Scandinavia. They are also present in the rest of the world, the key markets being Japan, China, the United States and Canada.
The family company fully intend to pursue their worldwide development and have chosen to concentrate on the Asian market over the next three years. Their sales strategy has ‘tailor made’ as its maxim with wines adapted to the foreign market. The same logic also applies to the packaging, with dry goods and label design in coherence with the demands of targeted consumers in each country who do not have the same requirements. With the oenologists skills and the Winery facilities Vignobles Bonfils are able to produce quality blends adapted to the demand.
Vignobles Bonfils in Shanghai
Many businesses are attracted to China – a country which is practically a continent , taking its place in world geopolitics and economy and currently enjoying a high rate of growth. In 2010 Vignobles Bonfils began with local commercial sales representation in Shanghai, before increasing the rhythm with the installation of their own offices with a dedicated in-house team well placed to promote the Bonfils products.