Good value wines for the Off Trade
With a steadily increasing revenue, off trade is a priority. Vignobles Bonfils can today offer a uniquely varied selection of domains and chateaux at excellent value for money.
Segmented into IGP of the domains and chateaux and AOC Languedoc, Corbières, Minervois, Cremant de Limoux, Blanquette de Limoux, Cotes du Roussillon and Bordeaux, the off trade selection includes 100 references addressing all price segments.
A tailored offer according to the distribution channel and a premium positionning on both IGP and AOP. Over 20 persons work in the sales department, among them 5 sales représentatives. An offer of centralised products is being developed by the family company to facilitate wine listings with central buying services.
The On Trade – a market with a bright future
Vignobles Bonfils distribute their wines to the wine merchants and restaurants.
The On Trade range offer can be divided into three segments – Classic, Selection and Premium wines – it encompasses 45 products (AOC and IGP) and a range of Bag-in-Box. In the creation of the offer emphasis was given to key products, such Chateau Vaugelas in the Corbieres, but also to one of the more recent acquisitions, Chateau Capitoul in the appellation Languedoc-La Clape, which already enjoyed a certain notoriety.
In the short term, Vignobles Bonfils wish to consolidate their network by extending it across the French territory, through the recruitment of independent sales representatives and regional and department agents.