Although it hasn’t been completely redesigned, the logo for Château Capitoul has undergone a few cosmetic changes. The aim is to create a unique, premium identity that epitomises the wine estate, and the transformation of the buildings into a luxury wine tourism complex.
The structure of the previous emblem, the coat of arms and its illumination have been preserved and redesigned in a more refined, minimalist style. Some changes have been made to the lettering to add more finesse and contrast. Using a more modern font, the Capitoul name stands out better in capital letters that are more eye-catching yet remain elegant.
The new, delicately-etched logo will be featured in various forms depending on the media and encapsulates the values of Château Capitoul.
Do you like the end result?
Through a partnership with haulage firm Rouillé & Coulon and the FLO Palettes network, we are supporting the ‘10 palettes for the planet’ scheme. The initiative, which aims to replant trees across France and reduce the carbon footprint of transportation, allows one tree to be planted for every 10 palettes shipped.
November 2020 marked the planting of the 200,000th tree. Bonfils’ contribution, and the 820 palettes it shipped, paved the way for 82 trees to be planted! This is a great reforestation project that will be continued in 2021.
It may still be winter, but we can’t wait for spring to admire the new gardens at Château Capitoul which have been landscaped by renowned landscape gardener James Basson.
In keeping with the values and environmental pledge made by Vignobles Bonfils, the gardens were planted with due respect for the environment and the existing gardens. Inspired by the environmental approach of botanist Olivier Filippi, James Basson selected Mediterranean plants suited to the dry, rocky terrain on the estate. The selection of plants, which can survive without fertilisers or herbicides and have very limited water requirements, aligns with our desire to ensure sustainability by preserving natural resources.
From Aleppo pines to succulent plants via lavender, the Château Capitoul wine tourism destination is home to over a hundred Mediterranean species that will sit nicely in the rolling La Clape landscape and change with the seasons.